Planning Exercise
The Ad Campaign
April 7, 2010

Objective:
Standard 1: Students will identify and describe the planning function of management.

Learning Outcomes:
Students will achieve a moderately to highly skilled status by showing proficiency in the following:

• Explain what planning is and the importance of planning.
• Explain the business decision-making process.
• Distinguish between strategic (long-term) and operational (short-term) plans.
• Identify planning tools used in project planning (budgets, schedules, policies, etc.).

Coursework Procedure:
You have been entrusted with the creation of a whole marketing campaign for a new product: Organically grown broccoli.

To market this wonderful vegetable, you have to make broccoli tasty to the masses. You have been told that you need to shoot a couple having a romantic dinner, that includes broccoli, in a variety of locations around the world for a television commercial and a magazine/web ad campaign.

Something of this magnitude requires a significant amount of planning. You will need to consider several things like locations, actors/models, equipment, travel, budget, menu, time frames, etc. Here is a list of some of the things you must consider. The list is by no means finite. You may add to it as your research warrants:

• You will need to build an outline of your needs
• You need to create a schedule for shooting from pre-production through post-production.
  • Include travel time
  • Include time to edit the commercial and create the print/web ads
  • Include shooting time
• You will need to create a budget. (Best estimates from research you do on the Internet)
• You will need to create a time-line/Gantt chart of the whole process.

And you must present all of this to the class as a PowerPoint presentation. I'm not going to a stickler on your figures for the budget, this is all new to you. I am looking for organization, thoroughness, use of planning techniques and materials, etc.

NOTE: For this assignment, you may want to explore mind mapping software as was shown in class, Gantt charting software or Microsoft Excel macros, outlining software, etc.

Due Date(s) and Submission Instructions:
Submit your PowerPoint to rathke at teacher dot com and be ready to present it by the beginning of class on Tuesday, April 13, 2010.

BUSINESS MANAGEMENT
Grade Levels: 10-12
Units of Credit: Semester (.5)
CIP Code: 52.0211
Prerequisite: None
Skill Certification Exam: #230

This Business Management course seeks to develop sound management concepts within students, as management plays a role in any future employment opportunity. Students are able to analyze, synthesize, and evaluate data from the other functional areas of business (e.g., marketing, finance, and production). Effective management requires decision-making abilities, long-range planning knowledge, human relations expertise, and motivational skills. Students learn the four basic functions of management.