20



Economic Forces (11/17/09)
Goods and Services
Goods
Tangible
Industrial
Consumer
Services
Intangible
Factors of Production
Land
Natural Resources
Labor
Capital
Equipment, Tools, Money
Entrepreneurship
Scarcity: Wants are unlimited, but our resources are not.
Opportunity Cost: Sacrifice
How the Free Enterprise System Works
Profit Motive
Role of Competition
Price and volume vs.
Service and quality


Laws of Supply and Demand
Demand: Price is inversely related to demand
Elastic – Small price change has great effect on demand
Non-necessities like rental movies
Inelastic – Change in price has little effect on demand
Basic food items
Supply: Suppliers are willing to supply in greater amounts when price is high
Surplus
Shortage
Equilibrium price: The price at which consumers will purchase all that is supplied.
Principle of Diminishing Marginal Utility: No matter how low the price goes, consumers will not purchase more than they can use.
The Role of Marketing
The Business Cycle
International Trade